At BADU we’re not just your ordinary football academy, our academy ethos is for all our players to develop within a disciplined, demanding and a fun environment, so they’re able to fulfil their full potential. We aim to educate our players to play the game in the right manner on and off the pitch. Our players’ attitude off the pitch is a big thing at BADU as we believe it is important for all players to try hard at every challenge they may come up against and be disciplined in the game and out of it. We believe by standing by these rules we are giving our players the best opportunity in their footballing journeys.

All our coaches are FA qualified and aim that all sessions are delivered at a high intensity so that all players are prepared come match day. The sessions they deliver are broken down into 3 diff erent areas; technical, possession and match play. Throughout these areas we highlight how to improve their skills within a match scenario.

We’ve currently registered nine teams within the Hackney Saturday Football Youth league meaning that all games will either be played at Mabley Green or Hackney marshes. Our players are picked from our development centre, which runs on Saturday mornings and allows all pupils from all schools to attend. On days the teams don’t have games they attend the development centre for further training and development.

Since starting BADU Academy in 2017, we have built relationships with professional clubs up and down the country. Our most notable partnership was built in 2020 with Norwich FC, becoming a sponsor of the club. For us, this partnership allows our players more access to football at a professional level, giving our players as well as our coaches a chance to learn more about the game at a higher level. Furthermore, our academy teams have notably played against Chelsea, West Ham, Charlton Athletic, Watford and Millwall FC. As a result of these relationships, fi ve BADU academy players have progressed onto playing for professional clubs in the past two years. Along with developing our players, our aim is to continue to build these relationships and help as many of our players as we can to play at a professional level if that is their interest.

FA Charter Standard team

BADU Football Academy have been a FA Charter Standard status over the past 3 years which all involved can be proud of. We’ve been able to demonstrate a positive and fun football environment where our players can develop their skills, keep fit and enjoy playing football.

For more information please email our head of football at: [email protected]


Badu first started the football centre in 2014, giving training sessions to young people in Hackney to develop their skills.

Since then we have continued to grow every year and now run sessions for players in nursery all the way up to 16 every Saturday during term time. One principle we wanted to stick by was to give all players the same opportunity and focus regardless of their skill level.

Every week, we continue to make sure that we are not a club that only depends and focus on the players with the most talent, giving all our young players an equal opportunity to flourish. One way in which we do this is by giving players from our football centre the chance to train with Badu FC academy teams during the week.

This helps with their improvement and gives them an opportunity to experience football at a higher and more competitive level. For players that want to develop and transition to playing in our academy for our teams, the football centre is where that journey starts as it offers the best environment for development.

For more information please email our community lead at: [email protected]




We have always made sure to try and increase female participation in football since starting the football centre in 2014. Badu initially started by including female players in our male sessions and teams until we reached a point where we were able to create our own girls’ team in 2019.

At Badu, we value our female players enormously as we understand that there are greater challenges for women in terms of access to football at a high level.
Collectively, we want to work to be able to break those barriers.

Being able to increase the participation and representation of women in the game is our ultimate goal for women’s football. In our pursuit of this goal, we have
been able to develop two of our female players to go on to playing at Arsenal and Tottenham Hotspur.