Press Kit

Executive Summary

In 2006, FA LionHearts team member, Nana Badu, founded Badu with the aim of offering unparalleled support to families, schools and local systems that are designed to enrich the lives of all generations. Through real world guidance, relatable mentorship and unconditional support, Badu bridges the gap between what society has predetermined and what the true potential of the individuals, families, community are capable of achieving.

We offer schools and students of all levels and ages support with the educational curriculum. Our seasoned tutors and coaches are known to deliver highly engaging and fun filled classes that will resonate with all of Badu’s students.

Our inclusive, trusted and first class sports programme is used as a vehicle of engagement for the younger generation. The programme has produced some of the country’s finest athletes, some of whom have progressed onto compete in the elite divisions.

Badu’s mentors have first hand experience of some of the challenges London life can throw at society. With this in mind, they can offer group and one to one mentoring schemes to anyone who needs real life, unconditional, non-judgemental back up.

Our ‘can-always-do-more’ attitude, powerful business connections and the generous support from our partners have enabled us to build activities, workshops and personable guidance sessions, that show and give the community the tools they want and need to become the best version of themselves.

Through Badu’s resilience, the organisation has gained phenomenal success within all parts of their operations. Key achievements include working with 22,000 children (on average) on a weekly basis, helping more than 1000 families across our ‘That Moment When’ and ‘COVID-19 lockdown’ campaigns and mentoring students of which 80% of Badu’s 2020 cohort received unconditional offers to Russell Group Universities.

In recognition of their work and the impact it has had in the UK, the team has received several national awards including the Mayor of London award for pioneering the social distancing sports programme, and Hackney Mary’s Awards for services in the borough.

Some of Badu’s partners include Nutrabolt, NFL, Nike, LLDC, SkyCares, London Sport, Mayor of London and Norwich City Football.