SCHOOLS + EDUCATION

“Working with Badu has transformed our school. Their coaches bring energy, professionalism, and a true passion for empowering young people. They’ve enhanced our PE curriculum and run extracurricular clubs that students eagerly anticipate each week. What truly sets Badu apart is their dedication to the wider community—through initiatives like annual hampers for vulnerable families, they show care that goes well beyond sports. Badu is now an invaluable and trusted part of our school family"
Osmani School, Tower Hamlets
"Working with Badu is an essential part of our provision for all children at St Matthias. Their support is deeply embedded in the life of our school, enriching every aspect of our offer. We benefit from high-quality PE coaching delivered by specialists who lead our curriculum. Additionally, Badu provides excellent mentoring and in-class support for children with diverse needs. Beyond this, they contribute significantly to our whole-school enrichment through after-school clubs, competitions, and holiday camps. The Badu staff are outstanding role models for our pupils, consistently demonstrating professionalism and integrity. They are a proud reflection of the Badu community and a cornerstone of St Matthias School"
St Matthias Church of England Primary School, Hackney
"Badu has provided a trusted and consistent point of support for many of our students. Their mentoring has contributed to a reduction in suspension rates across the year group, helping those who needed extra guidance. Additionally, Badu’s work has nurtured and improved our students’ communication skills"
Chobham Academy, Newham

Badu can confidently help you to get the very best out of each pupil by providing a carefully curated range of services developed to supplement and enrich your school curriculum. Here are some of our most popular:

  • Termly Sports Programmes
  • Weekly Physical Education cover
  • 1:1 Behavioural challenge control
  • Holiday Support
  • Enrichment opportunities
  • Career development and work experience with external partners
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our impact

48

Schools Across East London and Growing


BADU has grown to work in 48 schools across inner East London. We began in Hackney—where we still partner with a large percentage of schools—and have expanded into key growth boroughs including Waltham Forest, Tower Hamlets, and Newham, as well as neighbouring areas such as Redbridge and Islington.

11582

Pupils Directly Impacted Each Week

Through our bespoke school sport and mentoring delivery, we directly engage 11,582 young people weekly. Additionally, acting as the gateway into the BADU community, BADU has impacted over 15,000 people alone in 2024-25.

3-19

Years old

Our work within schools and the wider community has enabled us to really focus and refine our offering of support to children as young as three; their parents right through to their extended families.

31%

Of permanent exclusions

The wraparound support we provide in schools has, on average, reduced permanent exclusions, helping to retain and reengage young people in their communities while fostering more positive relationships within schools.

JAN

from Pupil to Mentor

First interaction with BADU: Aged 11, 2009

School: The City Academy, Hackney

CASE STUDY: PEOPLE

”BADU coaches focused on my character and attitude as an athlete and student. Them developing my personal skills outside of sport helped me to become a leader within it. This is something I took pride in growing up. Basketball and football were always the sports I was most eager to play during school. With Mr Badu, I remember being selected to attend Saturday football academy sessions with my school football team. It was during this period that I began to understand and see the difffference in the BADU approach to teaching and coaching compared to normal school teaching.”

Background

Jan came into contact with BADU during secondary school in 2009. His talent for basketball and football were undeniable and the coaches at BADU ensured continue to nurture his gift inside and outside of P.E lessons. Since graduating from education, Jan started working for BADU at the age of 17 as a basketball coach, then progressed onto becoming a multi-sport coach within a clubs and schools setting. Five years after becoming a member of BADU’s team, Jan further developed his professional skill set by progressing onto becoming an integral part of the Funding, Media and Marketing team. The hands-on nature of the work has given him the opportunity to experience the planning and preparation that goes on behind the scenes to run a sporting organisation.

Results & Progress

Jan is now a social media executive for a leading media company in West London whilst also contunuing to support our basketball coaches as a mentor.

CASE STUDY: PROGRAMME

  • Did you know?

National curriculum guidance for key stages 1 & 2 teachers for the subject of PE is less than 500 words? Now, compare that to the English curriculum, which is 88 pages.

What are the current challenges in Physical Education?

Physical Education in schools little has changed over the years. No matter how old you are, you will remember playing netball, basketball, athletics, hockey, and football? Is it still the same in your child’s school today?

Since Physical Education in primary schools is not a core subject, a large majority of schools are not adequately prepared due to lack of training, guidance and time. In the case of primary education, it is not a requirement for primary school teachers so unless they choose to be PE specialist teachers, they receive little or no training

What’s the solution? THE BADU WAY!

Badu supports your students and teachers for a fraction of the cost of managing exclusion – with proven track record and successful outcomes!

The Badu Way is an affordable and sustainable alternative to exclusion. Our programme offers a supportive and inclusive learning environment for all students, regardless of their ability.

Our multi-award-winning programmes are recognized by Sport England and the FA as having a significant impact on young people’s lives.

We provide kids with the tools needed to succeed, including education, healthcare, and emotional support. One of our programs is Camp XYZ, which provides kids with nationally validated measures to assess physical activity, self-esteem, teamwork and leadership skills among other things.

Why Badu?

Prior to Covid, we worked with schools across East London, supporting them to get their children active. In some of these schools, we specifically worked with the less active and disengaged children by encouraging them to try new activities that they had not experienced before.

It was not about being the best or having great skill, it was about having fun and allowing all children the chance to succeed. It was great to work with these children to see them develop confidence over time and thrive in the positive environment.

Question?

If a child was considered to be struggling in their English or Maths lessons, they would quite rightly be given additional support in some form. However, what happens to a child that is struggling in PE?

It is our mission to provide schools with support wherever possible, so these children do not get left behind.